Our Gathering at Rose & Honey Floral's Studio | Louisville, KY
This past Tuesday the Rising Tide Society had our monthly gathering and OH MY GOODNESS what a sweet time (Literally...we had DONUTS from Nord's!!!!) it was with other creatives! It's amazing what happens when you put 30 like-minded creatives in a room, and just let the discussion come about based on the needs of our specific group. We talked about How to Find Your Ideal Client & Your Niche in your business, and the power behind being able to say yes and no to specific situations!
If you would've asked me at this point last year who my ideal client was, I would've said, "Uh..well I shoot weddings, so...any bride?" But as I've grown in my business this year and solidified the WHY (mission statement!!) behind what we do, the clearer our ideal client has become!
So who is our ideal client? Well, first and foremost we have to look back at our mission statement. This WHY statement has reshaped Michael and I's vision for KDP. It has given us a specific bulls-eye to aim for every time!
Our mission statement drives us because we strive to photograph couples who believe in the importance and dedication of genuine love. Our couples are CRAZY about each other! They see that marriage is more than just a status, it is a humbling of yourself to serve your spouse! We believe that God has designed marriage to glorify Him, and that is our main desire! KDP brides gush about their men. KDP grooms can't stop staring at their girls. Our couples strive to love based on giving grace to each other.
Have we perfected Finding Our Ideal Client? No...but are we constantly trying to change the model of our business to accurately reflect our WHY!
Do you have an ideal client? I encourage you to write a mission statement!
Here are some shots from Tuesday! My bestie Kayla and her business partner Mary of Rose & Honey Floral have the COOLEST studio space in Louisville. It's just the prettiest!
Hi there, sweet friends!
Head on over to our new blog to see our latest work! Michael and I are a husband & wife team who pursue our couples with intention because we believe that genuine love has been designed with a purpose. We shoot in Louisville, KY and love to travel!
All photographs owned and protected by Katelynn Dow Photography 2015.